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For more than 20 years, the Ad Age Leading Women program (known as Women to Watch prior to 2020) has celebrated women who create opportunity and drive transformation within the industry. It’s been our privilege to watch these women continue to succeed; many of them are now industry icons in their own right. As with last year, we have expanded eligibility beyond the U.S. and Europe to reflect the more global and international scope of senior roles. 

Introduced in 2022, the Rising Star program recognizes up-and-comers in the advertising, marketing and media world. We're excited to once again shine a light on those displaying the promise and potential of great leadership in the short time they have been in the industry.

Ad Age Leading Women and Rising Stars take risks and serve as catalysts for change. We look forward to honoring the excellence of our 2024 recipients. View all of our 2023 honorees.
 

Deadline

Tuesday, March 26, 2024, at 5 p.m. ET

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Leading Women and Rising Star honorees will be announced in May 2024 and celebrated at our event in August 2024. 

LEADING WOMEN DETAILS


Ad Age Leading Women seeks to recognize women who are changing the industry anywhere in the world and making names for themselves at companies of all kinds—brands, agencies, technology providers or media platforms. Honorees are groundbreakers, forward thinkers and rainmakers in the marketing and advertising realm who are blazing trails with new solutions, standout creative work and business-building initiatives. They empower teams, build relationships, drive business results and advocate for diversity and inclusion.

All honorees are handpicked by the editorial staff at Ad Age. Winners will be notified in April and profiled in a feature honoring the Leading Women class of 2024 to be released in May.

 

Entry requirements

You will be asked to submit a compelling 350-word summary addressing why your nominee deserves our Leading Women honor. Note: This is not a lifetime achievement award; specifically, we look for meaningful or measurable accomplishments within the past 12 months.

Nominees can reside and work anywhere in the world, but entries must be made in English. 

 

Pricing & Deadline

There is a tiered entry fee structure for the program.

Regular Pricing:
$300 per entry. Ends Feb. 26, 2024, at 11:59 p.m. ET

Final Deadline Pricing:
$325 per entry. Deadline March 26, 2024, at 5 p.m. ET

There will be no deadline extensions beyond the timeline outlined above.

Please pay strict attention to all the entry requirements as fees are non-refundable once entries are submitted.
 

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Questions?

Visit our FAQs and important information sections. If your question isn't answered, please contact .

RISING STAR DETAILS


The Leading Women Rising Star Award honors women in non managerial roles who have made an impact in the advertising, marketing and media world and shown up as an ally in the last year. The Rising Star Award will highlight up-and-comers who have displayed initiative, creativity, and growth in their field.

Winners will be notified in May, profiled on AdAge.com and invited to attend an event taking place in New York City in August.

 

Entry requirements

You will be asked to submit a compelling 350-word summary explaining why you (or your nominee) deserves our Rising Star honor. Candidates must have only been with their current company for 1-3 years in a non-managerial role (i.e. they do not manage teams nor are they in a leadership position that makes decisions for the overall business). Their position must impact marketing or advertising in some way. Note: This is not a lifetime achievement award; specifically, we look for meaningful or measurable accomplishments within the past 12 months.

All entries are FREE and open to women who reside and work anywhere in the world, but entries must be made in English.
 

Deadline

The final deadline for Rising Star submissions is March 26, 2024, at 5 p.m. ET

There will be no deadline extensions.


Enter now

 

Questions?

Visit our FAQs and important information sections. If your question isn't answered, please contact .

FAQs

We are looking for women who have made significant contributions to the worlds of media, advertising and marketing within the last year. Leading women are changing the industry and making names for themselves at companies of all kinds—brands, agencies, technology providers and media platforms. Nominees do not need to be in the C-Suite; we are looking for women at any point in their careers.

This is not a lifetime achievement award; specifically, we look for meaningful or measurable accomplishments within the past 12 months.

International entrants are accepted; all entries must be made in English. No team entries will be accepted. If you have more than one candidate, please submit them as a separate entry.

The Rising Star Award highlights up-and-comers in the fields of marketing, advertising, technology and media. Candidates must have only been with their current company for 1-3 years in a non-managerial role and their position must impact marketing or advertising in some way.

We are also looking for meaningful or measurable accomplishments within the past 12 months. And as with the Leading Women honor, women who reside and work anywhere in the world are eligible to submit for the Rising Star award; entries must be made in English.

The entry forms for both Leading Women and Rising Star require that you submit a compelling 350-word summary in English addressing why you or your nominee deserves the honor. Please also submit a headshot.

Nominators may also submit supporting evidence, including case studies from work, creative pieces (images, videos) or links to product demos. Work supporting a candidate’s submission must have debuted and run within the past 12 months. Please also be judicious with your selections—it’s better to provide a shorter but dense picture of the entrant’s accomplishments than a laundry list.

No. Nominees from outside the U.S. are welcome to enter; all entries must be made in English.

No. Anything included in an entry should be considered as public information. There’s no space for explicitly confidential information, and we ask entrants to anticipate that anything in their entry could become public—mostly because we don’t want to wind up trying to honor a winner without being able to tell anyone why we want to honor them.

The deadline for all entries is March 26, 2024 at 5 p.m. ET.

All entries must be submitted and paid by credit card online at AdAge.com/LeadingWomenAwards. Please contact awards@adage.com if you experience any issues submitting payment.

Unfortunately, once you have submitted your entry, you will not be able to log in to edit the form in any way. If there is factual information that is incorrect, please contact the awards team to request a change.

Please note changes cannot be made once the final deadline has passed and judging has started.

The Leading Women class and Rising Stars of 2024 will be notified in April and profiled in a feature published in May. All will be celebrated at an event in New York in August.

Our awards team is here to help with any technical issues you might experience. Please contact .

Please note that your account on AdAge.com is separate from an account you create for Leading Women and any other Ad Age award programs. When you click "Enter now," please make sure to register a new account (unless you've submitted to our awards before and already have one). If you still experience any issues logging in, please email awards@adage.com.

IMPORTANT INFORMATION

 
Please pay close attention to all the entry requirements as fees are non-refundable once entries are submitted.

Please keep in mind: Anything you submit, including results of the work, may be published. Do not submit anything you wish to withhold as private information or that you do not have permission to share publicly. This also includes ghost campaigns or imaginary or inflated revenue figures.

As part of Ad Age’s diversity efforts, we encourage all those entering to carefully consider those on your team from diverse backgrounds, as well as the work they have done, when you assess submissions. This is an opportunity to shine a light on all your talents, especially those who may have not received recognition in the past.

Download entry kit

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CONTACT US

 

Got questions? We're happy to help

Award Inquiries:  awards@adage.com