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The Ad Age Women to Watch program has been celebrating women who create opportunities and drive transformation within the industry for more than 20 years. It's been our privilege to watch these women continue to succeed, many of them now industry icons in their own right. 

This year, we are evolving our storied program with a new moniker that is more reflective of what these female executives are truly doing: leading. Ad Age Leading Women empower teams, build relationships, drive business results, advocate for diversity and inclusion, take risks and serve as catalysts for change. We look forward to honoring the excellence of our 2021 recipients. View all of our 2020 honorees.

Leading women honorees to be announced in our June 28 digital issue. 

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Questions? Contact Nicole Nelson

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Ad Age Leading Women seeks to recognize women who are changing the industry in the U.S. and making names for themselves at companies of all kinds—brands, agencies, technology providers or media platforms. Honorees are groundbreakers, forward thinkers and rainmakers in the marketing and advertising realm who are blazing trails with new solutions, standout creative work and business-building initiatives.

All honorees are handpicked by the editorial staff at Ad Age. Winners will be notified in June and profiled in a special report honoring the Leading Women class of 2021 to be released June 28. All honorees will be recognized at our virtual Ad Age Leading Women Conference and Awards in September.

Entry requirements

You will be asked to submit a compelling 350-word summary addressing why your nominee deserves our Leading Women honor. Note: This is not a lifetime achievement award; specifically, we look for meaningful or measurable accomplishments within the past 12 months.

Nominees should reside and work in the U.S. 

Leading Women FAQ


Pricing & deadline

Entry fee: $250

Deadline to enter is May 6, 5 p.m. EDT


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