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For more than 20 years, the Ad Age Leading Women program (known as Women to Watch prior to 2020) has celebrated women who create opportunity and drive transformation within the industry. It’s been our privilege to watch these women continue to succeed; many of them are now industry icons in their own right. This year we are expanding beyond the U.S. and Europe to reflect the more global and international scope of senior roles. 

As we continue to search the globe for inspiring female leaders, we recognize there are many unsung talents in areas we don't often have the opportunity to cover. With that in mind, we are inviting all agencies and brands with outposts in Ukraine to nominate a colleague so that we can shine a light on their great work.

All submission fees are waived for Ukraine-based nominees. Please contact awards@adage.com with any questions.

Ad Age Leading Women empower teams, build relationships, drive business results, advocate for diversity and inclusion, take risks and serve as catalysts for change. We look forward to honoring the excellence of our 2022 recipients. View all of our 2021 honorees.

Entries closed

Final deadline

March 29, 2022, at 5 p.m. EDT

Leading Women honorees will be announced in our May 16, 2022 issue and celebrated at our event in August 2022. 

Questions? Contact the Ad Age awards team.

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Ad Age Leading Women seeks to recognize women who are changing the industry anywhere in the world and making names for themselves at companies of all kinds—brands, agencies, technology providers or media platforms. Honorees are groundbreakers, forward thinkers and rainmakers in the marketing and advertising realm who are blazing trails with new solutions, standout creative work and business-building initiatives.

All honorees are handpicked by the editorial staff at Ad Age. Winners will be notified in April and profiled in a special report honoring the Leading Women class of 2022 to be released May 16.

Entry requirements

You will be asked to submit a compelling 350-word summary addressing why your nominee deserves our Leading Women honor. Note: This is not a lifetime achievement award; specifically, we look for meaningful or measurable accomplishments within the past 12 months.

Nominees can reside and work anywhere in the world, but entries must be made in English. 

Leading Women FAQ


Pricing & deadline

There is a tiered entry fee structure for the program.

Early Pricing:
$225 per entry. Ends Feb. 17, 2022, at 11:59 p.m. ET

Regular Pricing:
$250 per entry. Ends March 10, 2022, at 11:59 p.m. ET

Final Deadline Pricing:
$275 per entry. Deadline March 29, 2022, at 5 p.m. ET

There will be no deadline extensions beyond the timeline outlined above.

Please pay strict attention to all the entry requirements as fees are non-refundable once entries are submitted.


Entries closed

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Got questions? We're happy to help.

Award Inquiries:  awards@adage.com